The peak of innovation in the era of digital marketing – Digitalization 1.0  

Since 2000, the manda­tory tech­nolo­gies and so­lu­tions of e‑commerce, the In­ter­net of in­for­ma­tion and the In­ter­net of peo­ple have been added to the strate­gic busi­ness au­toma­tion by ERP and CRM class sys­tems, which by 2010 launched Dig­i­tal­iza­tion 1.0, which gave rise to to­day’s in­ter­na­tional dig­i­tal gi­ants: Google, Ap­ple, Ama­zon, Face­book, Net­flix, Yan­dex and others.

By 2021 Dig­i­tal­iza­tion 1.0 – the era of dig­i­tal mar­ket­ing – has fi­nally be­come an ocean of fierce com­pe­ti­tion be­tween dig­i­tal gi­ants and the most suc­cess­ful ag­gre­ga­tors – hunters for traf­fic / users on the In­ter­net – for ad­ver­tis­ing and mar­ket­ing bud­gets in dig­i­tal, which, in ag­gre­gate, fi­nally sur­passed tra­di­tional ad­ver­tis­ing and mar­ket­ing me­dia – tele­vi­sion and out­door advertising.

The clear­est in­di­ca­tion of the end of an era was the pub­lic launch of Face­book’s dig­i­tal am­bi­tion to cre­ate a blue ocean of Meta­verse as a new dig­i­tal space into which users’ at­ten­tion and money will go and fi­nally move within 5–10 years.